
June 28, 1999
Mr. Peter Michie
The Performax
Sales & Marketing Group Inc.
200 Ronson Drive, Suite 229
Toronto, Ontario M9W 5Z9
Dear Peter:
As you know, Simware, like many other software companies
arrived at a crossroads where, in order to prosper, it became
necessary to invent a new product line, change our marketing
approach and change out sales model from a product push
to a solution/partner pull.
Since Performax has worked with us in the past, I called
on you again to help us with this mission critical challenge.
Yourself and your team (in both Canada and the U.K.) took
great care in helping us define and implement a new sales
culture and related processes (backed by the Performax system).
The discipline inherent to the system, enables us to manage
and target our value and solution offerings much more effectively,
and as one of my sales reps says: "The process works like
crazy."
Congratulations and thank you for a job well done. I look
forward to continuing to work with you and your team.
Sincerely,
Glen M. Brownlee
President & CEO
GMB:mef