Mr. Amnon Zohar
The Performax Sales &
Marketing Group Inc.
200 Ronson Drive., Suite 608
Toronto, Ontario M9W 5Z9
Canada

Dear Amnon,

In August of 1995, the Americas Region embarked on a restructuring of its field sales force to attain higher levels of sales productivity and maximize sales territory coverage and potential. The purpose was to create an optimal balance between the focus on reseller and end user major accounts demand generation.

In order to facilitate the transition, we needed to create a stronger sales culture based on self-management, accountability, discipline and focus. Based upon your proven success with AST Canada, we engaged Performax to help us design a sales process, customize your territory management tools, and train our field sales management and sales professionals in the application of these methodologies and tools.

Our transition is still in progress, yet we have been able to attain a higher degree of synergy within our sales force, owing in great measure to your processes and tools. These have now been integrated into our sales management system, and we are committed to making these processes sustainable and a "way of life" within AST. In fact, we will make it mandatory for all new TAMs, NAMs and CAMs to take the "Opportunity Management for AST Sales Professionals" workshop as part of the new hire program within 60 days of integration into their territories.

I would like to commend you and Performax for helping us achieve our objectives in these challenging and competitive times by making the effort to gain an in-depth understanding of our business needs and our unique sales challenges. The combination of your depth of experience and your practical pragmatic sales methodologies and tools have earned you the respect of the AST field sales force and management team.

Thank you again for your dedication and commitment to our success!

Best regards,

Jerry Devlin
Sr. Vice President, Americas