Press Release

 Situation
As the Electrical Utilities Market rapidly de-regulates, Toronto Hydro has recognized the need to build a more competitive and effective sales capability.

The Solution
Based on this need, they have selected to work with The PERFORMAX Sales & Marketing Group to design and implement a Sales Process backed up by some of the tools in The PERFORMAX System to provide a "looking forwards" Sales Forecasting capability.

The Implementation will be done via customized Workshops followed up the Consulting Help to ensure the Forecasting System is used properly.

The Company
Based in Toronto, PERFORMAX helps companies around the world to increase their Sales & Marketing Effectiveness. In the Utilities Market, their customers now include: BC Hydro, Ontario Hydro OPG, Ontario Hydro SPG, Mississauga Hydro, and now, Toronto Hydro.

Press Release

Situation
Based in Burnaby, BC, Statpower designs and builds a number of product lines to provide power to mobile units such as cars, trucks, boats, and emergency vehicles.

The company has expanded well into the North American market, but recognizes that its more aggressive growth goals can only be reached by a more focused and streamlined sales and marketing force.

The Solution
Thus, early in 1999, they selected to work with The PERFORMAX Sales & Marketing Group of Toronto to customize and implement a Sales Process backed up by the tools of The PERFORMAX System to provide:

1. A comprehensive Sales & Marketing Planning Methodology
2. A "looking forwards" Sales Forecasting capability
3. A focused Job Model for Sales and Sales Management alike.

The company has now signed for a 2nd Phase in which PERFORMAX will provide a comprehensive Sales Development Program over the next year to ensure that Sales and Sales Management have the skills needed to succeed in their competitive markets.

The Company
Based in Toronto and Vancouver, PERFORMAX helps companies around the world to increase their Sales & Marketing Effectiveness. In the West, their customers now include: BC Hydro, BC Tel, Aimtronics, Retek of Minneapolis, Westech, and of course, Statpower.

Press Release

What is the best Advertisement for a Sales & Marketing Effectiveness Company… When their Customers' Customers notice Improved Effectiveness and Skills

Situation
Based in Toronto, The Fitness Institute operates 3 premier fitness and sports facilities around the city. However, with many competitors entering the market it became obvious that the Sales Force needed to sharpen its skills and become more proactive as sales were lagging.

Thus, when the Executive Vice President, Yvonne Camus, observed a very effective sales person from Dun and Bradstreet, who was selling to her and the President, she asked him how and where he had improved his sales effectiveness and skills.

Upon learning that he had been trained around the PERFORMAX System and the subsequent skills training, she asked PERFORMAX to propose a similar Program.

The Solution
In April, they contracted with The PERFORMAX Sales & Marketing Group of Toronto to:

1. Conduct an Assessment of the Company's Sales & Marketing Effectiveness
2. Implement a customized version of The PERFORMAX System to provide:
   • Sales Plans, to focus both managers and sales staff
   • A Sales Process with a "looking forwards" Sales Forecasting capability
3. Improve Sales Skills to call on and sell to Executives.

The Company
Based in Toronto, PERFORMAX helps companies around the world to increase their Sales & Marketing Effectiveness. The company has seen great success in the IT Hardware and Software Industry, Utilities and Telecommunications Markets; thus, The Fitness Institute is a non traditional Customer for PERFORMAX.

The Founder, Peter Michie says, "We have developed a series of processes, tools and techniques aimed at improving the effectiveness of large or high growth companies selling complex products and services. It was re-assuring to find that the same techniques could be applied to a first class, but less complex offering."