A Workshop from For Sales Support Only Suite...

Support Selling Level 1
The Basics of Face to Face Selling for Support Staff




Objective: This Sales Skills Workshop is aimed at helping Sales Support Staff to identify and find Sales Opportunities wiht the objective of handing them off to Salesto close.

It is a simple, pragmatic Sales Skills Course.

The 1.5-day Workshop reviews:

  • Prospects
    Why they buy and how to handle different personalities

  • Wants & Needs
    How to identify and satisfy them
    How to find or create Opportunities

  • Face to Face Sales Skills
    Opening, IBS, Questioning, Qualifying, Objections, Handing off "live" Opportunities to Sales

  • Customer Attitudes
    How to identify and handle them

  • Call Strategy & Plan
    Planning, Objectives, Strategies.
In summary, the major portion of the workshop focuses on the anatomy of a Sales Call, its components, and how to handle each portion thereof, with the exception of Closing, (which is only mentioned briefly) in favour of handing off identified Sales Opportunities to Sales.

 

 


Participants are involved through multiple exercises and 2 role plays to ensure their pro-active participation.

These role plays are designed to be easily customized to fit your industry or company.

Optional "Role Play Workshop"

By the end of the main workshop, the participants have been exposed to, and have practiced the basic face-to-face call skills needed.

However, we find that most people now need to exercise these skills in their own environment. To do this, we have a one/two day workshop that takes participants through three or six role plays customized to your environment. This might cover the first phone call, the first face-to-face call, a qualifying call, and a final proposal/ presentation to close a sale.

Customization

Our associated consulting firms can provide consulting services to assist you in modifying or adding to the standard workshop to make it truly reflective of your environment.

Day 1

Support Selling Level 1 Workshop Agenda

8:30am 0: Agenda Review & Introductions Tools
1: The Basics about Your Prospects
- Why do people buy?
- Why don't people buy?
- The Four Personality Style [4 Style Matrix]

2: Satisfying Needs
- Needs vs Wants
- Recognizing Opportunities
- Product or Services - Features into Benefits [Product Value Propns]
- Solution vs Product Selling


3: Selling Skills in a Face-to-Face Call
- Preparation & Introductions
- Opening
- Questioning to find Wants & Needs

Role Play #1: Establishing Needs [Call Planner]

3: Selling Skills in a Face-to-Face Call - Continued
- Qualifying & Strengthening
- Handling Objections
- Buying Signals & Coaching

4. Handing Off to Sales

 

 
Day 2


Support Selling Level 1 Workshop Agenda
8:30am

Role Play #2: The Qualifying Call [Call Planner]

4: Prospect Attitudes Tools
- Agreement, Skepticism, Disinterest, Objections, Stalling

5: The Call - Recap
- Pre-call Preparation [Call Planner]
- Call Strategies
- Opening a Call
- Closing a Call [Call Evaluator]

12:00 noon Wrap Up of Workshop
- Evaluations and Feedbacks

 

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…even in times of extreme adversity


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