Diagnostics

Sales & Marketing

Health Check


DO YOU…

q Know the Real Barriers to Sales & Marketing Effectiveness within your organization?

q Have a Plan to address them in the right sequence?

After working with over 100 companies on different kinds of sales and marketing issues, we recognized that many times our customers were:

  • Asking us to provide programs that did not address their real barriers to sales & marketing effectiveness;
  • Or not addressing their root cause problems;
  • Or addressing problems in the wrong sequence;

therefore minimizing, or even negating, any possible improvement in results.

As a result of the above, in conjunction with the Executive Teams of some of our clients, PERFORMAX has developed some diagnostic tools to help spot the key opportunities for improvement, and to avoid investing money in low payoff programs.

At the Company Level, our main toolset is our Sales & Marketing Health Check.

What is this Health Check?

To assist the Senior Management Team obtain a quick reading on the key opportunities to improve their Sales & Marketing Effectiveness, our Survey Tool probes at a number of key areas and processes at the Company Level, and within the Sales and Marketing Organizations.

The completed Surveys are sent into PERFORMAX where we consolidate the responses and then develop appropriate recommendations.

 

 


Survey Question Categories

The standard Survey probes at the following areas:
1. The status and outlook of each individual completing the Survey
2. The linkages between the Company, the Marketing Plan and Sales
3. The main tools and processes that are currently used within Sales
4. The $ Results Status and Forecast
5. The Strength of your Sales Force and Partners
6. The Sales & Marketing Culture
7. Key Opportunities for improvement within Sales & Marketing
8. Key Opportunities for improvement within the whole Company.

After completion by each member of the Executive Team (or at least those who are most involved in Sales & Marketing), the individual Health Checks are emailed into PERFORMAX, where they are consolidated.

After this, we scan the consolidation to find the obvious problem areas; plus areas where there are wide variations in response

This then provides the basis for:

  • Making recommendations, some of which are based on comparisons to other companies that we have surveyed.

  • Recommending a Plan of Action to address the main problem areas in a logical sequence.

To Obtain a Health Check

Click to obtain a free copy of our single user, Mini Sales & Marketing Health Check, including a 1 hour assessment by phone, or a quote for our Full Sales & Marketing Health Check (recommended)...

*NB1: These are both Copyrighted B2B Assessment Tools; thus, you will be asked to acknowledge our copyright plus share your company name and contact info before receiving the latter.


Typical Customers for the above range from $10 million to $1 billion in Sales,
and include: Retek, HNC ISG Division, SoftChoice, DRS Tactical Systems, Financial Models
Corpn, Dun & Bradstreet (Canada), Kintana, Crossley Carpets ,
Thomson Carswell...


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