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Sessions 3-7
Opportunity Planning & Management...
or The Science of Sales Management Workshop
These Workshops gives a Sales Manager the key tools and processes
that can help him or her succeed with their Team. It focuses on
"What to do" to be successful!
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Sales Management vs Sales
This Module highlights the changing role of a sales manager,
and the difference between Selling and Managing Sales. It is meant
to help participants understand that just because they were a
good sales person it is not a given that they will be a good Sales
Manager
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Process vs Results Management
This module helps establish a foundation stone of selling and
sales management, ie: "That you cannot manage results; only
the things that deliver those results!" It also covers the
basics of Funnel and Activity Management, and the interaction
between them. It ends with a Case Study and a complete Sales Management
Process description. [YOUR Selling / Customer Buying Process]
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Focus on YOUR Key Controllables
This Module helps Sales Managers define the things that contribute
to their Success that lie within their Control, and how to focus
on these [The Personal Success Checklist, or PSC, is introduced
as the tool to reinforce this clear focus]. The same principles
are used to define the same things for their Sales Reps and the
Manager of the Sales Managers [along with their PSCs]. The module
is pivotal in cementing individual Accountability and Focus.
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Leadership via YOUR Strategy & Plan
This Module builds the case for any successful Sales Manager
having a Plan that describes how his/her Team will achieve or
exceed its key Goals. Using a sample Plan normally built for one
Sales Manager), a Tutorial is given on "How to Plan' prior
to an overnight exercise being set for each Manager to complete
a "first cut" Plan for his/her Team. A sampling of these
Plans is presented back to the Group for tutorial and coaching
purposes [Annual Plan].
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Opportunity & Activity Management
This critical Module assumes that each Manager has an Annual
Plan and now focuses on the Tools and Processes of how to manage
on an ongoing basis to achieve the Plan. This includes:
a. How to maximize the time of Sales Persons & Managers on
Selling Activities and Coaching [using the PSC]
b. How to use and review an Opportunity Tracking & Funnel
Management & Win/Loss Tools to increase the quantity and quality
of the sales opportunities of each Sales Person to ensure they
make their annual Goals [Funnel]
c. How to translate their Funnel into recommendations for improved
Activity Management for each Sales Person.
d. An Overview of the positioning and use of Account and/or Major
Opportunity Plans [KAP & WTBD]
e. How to Forecast accurately to their Manager.
Sessions 8-10
General Management
or the Art of Sales Management
These Workshops overviews the critical areas of People Management,
Positioning & representing YOUR Company, Leadership &
Management Skills.
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People Management
This module takes a journey through all the key stages of People
Management, eg: from Recruiting to Getting Started right; the
role of Coaching and Discipline or, in extreme, Termination; Motivation
and ongoing Development.
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YOUR Company
This module reinforces the need to understand your Company, its
Markets, its Strategy etc. Via 5 minute "Elevator Presentations"
by each Participant, it focuses on the need for any Manager to
be able to represent and sell his/her company with pride.
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Leadership & Management Skills
Sometimes called the "soft skills" this module distinguishes
between administrative and routine Management Skills, and how
to develop the range of true Leadership Skills that focus again
and again on how to manage your Team to Success!
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