Typical

Culture Change Journey




Awareness Phase
Creating a Competitive & Effective Sales & Marketing Culture (1.5 dy WS)
Culture Assessment &/or Sales & Marketing Health Checks

NB: Every Program is unique and designed after the Awareness Phase is completed.
However, the items below are typical building block components that we use.

Setting the Vision & Planning Phase
Defining & Planning for your New Vision & Culture (1 dy WS)
Congruent Goaling for Product Marketing, Market Segments and Sales (Cons)
Product Marketing Plans & Market Segmentation Plans (Cons)
Building Your Company's Sales Plan (Cons) *

Implement & Operationalize
Initial General Management Process Implementation
Performance Management - Implementation Program *

Initial Sales & Marketing Process Implementation
Funnel Management & Forecasting System - Implementation Program
Territory Planning & Personnel Management - Implementation Program
Key Account (KAP) & Large Opportunity (WTBD) Planning - Implementation Program

Additional Skills for Marketing & Sales Managers
General Management: People, YOUR Company, Leadership & Management (2 dy WS)
People Management: Recruit (1 dy WS), FastPraise(1.5 dy WS), Coach (1.5 dy WS)
Advanced Management Skills: Forecast Reviews (1 dy WS) , Account Plan Reviews (1 dy WS), Opportunity Plan Reviews (1 dy WS)

Additional Skills for Sales
Selling Value & Solutions (2.5 dy)
Sell 2000! or The Teleselling Advantage Programs
E-Presentations that Sell! Program
Selling High! Program

Additional Skills for All Managers
General Management: People, YOUR Company, Leadership & Management (2 dy WS)
People Management: Recruit (1 dy WS), FastPraise(1.5 dy WS), Coach (1.5 dy WS)

Operational Services:
In Field Coaching for Sales Managers & Sales Professionals
Lead Qualification Services
WarmLine Support Services (Cons)

Checkpoint & Adjust
Checkpoint Review Meetings + Program Audit (Cons)

WE CAN HELP IMPROVE YOUR REVENUES & PROFITS!!!
…even in times of extreme adversity


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